Salone del Mobile 2025
Designed by Pitsou Kedem for Salone del Mobile 2025, the stand is an intimate setting where products take center stage, showcasing their design and essence.
Soft tones and natural hues define a space that embodies the company's identity through living and dining proposals. An architecture that embraces visitors in a warm, welcoming atmosphere, inviting them to immerse in the world of MDF Italia.
Salone del Mobile. Milano
8th-13th April 2025
Hall 24, Stand C14 D19
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Designer
Pitsou Kedem
"MDF Italia is the company, that from all other furniture companies, reflects exactly the 'handwriting' of my studio; we share the same design values: the purity, the minimalism - in its deepest form. The aspiration to achieve the 'timeless design', avoiding 'design trends' and temporary mods."
Founded in 2000 in Tel Aviv, Pitsou Kedem Architects is responsible for the design and planning of numerous projects around the world, characterised by a contrast between simple and clean external volumes, and complex and rich internal sections. The studio’s design language is based on the modernist style.
Since 2020, Pitsou Kedem Architects has been following the company’s architectural projects, from showrooms to trade fairs.
"MDF Italia is the company, that from all other furniture companies, reflects exactly the 'handwriting' of my studio; we share the same design values: the purity, the minimalism - in its deepest form. The aspiration to achieve the 'timeless design', avoiding 'design trends' and temporary mods."
Founded in 2000 in Tel Aviv, Pitsou Kedem Architects is responsible for the design and planning of numerous projects around the world, characterised by a contrast between simple and clean external volumes, and complex and rich internal sections. The studio’s design language is based on the modernist style.
Since 2020, Pitsou Kedem Architects has been following the company’s architectural projects, from showrooms to trade fairs.
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