Divide IT
Designer
- Pitsou Kedem
Year
2020
In today’s dynamic world, designing products that adapt to change is essential. Design and functionality must go hand in hand to create solutions that are not only aesthetically pleasing but also capable of adjusting to the transformations we are witnessing. This aspect has reshaped and redefined the domestic and work spaces: people work in cafés, from home, or in shared coworking spaces.
Divide IT was created to meet these needs. Designed by Israeli architect Pitsou Kedem, who has worked on several residential projects for MDF Italia, it is a dynamic product that adapts to every need and allows to separate the work spaces and the domestic areas, while maintaining a sense of continuity between adjacent rooms, creating elegant and inspiring perceptions. Divide IT is a complement which can be easily moved and repositioned anytime the user desires.
Available in two sizes, it is composed of multiple panels that, rotating on a 360-degree axis, can be positioned to control the passage of light and sound. This rotation allows to create endless possibilities for division, transition, and diffusion. A simple solution with strong identical features that, used individually or in combination with other dimensional and chromatic variants, allows to create new spaces within environments without resorting to a fixed separation.
Frame
Load-bearing structure in aluminium sheet, bonded with metal anti-tilt weight, Ø20 mm steel uprights with brake, and an upper aluminium crosspiece.
The swivel panels, which can be rotated by 360°, are made in integral polyurethane painted in the mould. Spherical steel castors for easy 360° movement, upon request.
Product sheet
Assembly instructions
Gallery
Designer
Pitsou Kedem
"MDF Italia is the company, that from all other furniture companies, reflects exactly the 'handwriting' of my studio; we share the same design values: the purity, the minimalism - in its deepest form. The aspiration to achieve the 'timeless design', avoiding 'design trends' and temporary mods."
Founded in 2000 in Tel Aviv, Pitsou Kedem Architects is responsible for the design and planning of numerous projects around the world, characterised by a contrast between simple and clean external volumes, and complex and rich internal sections. The studio’s design language is based on the modernist style.
Since 2020, Pitsou Kedem Architects has been following the company’s architectural projects, from showrooms to trade fairs.
"MDF Italia is the company, that from all other furniture companies, reflects exactly the 'handwriting' of my studio; we share the same design values: the purity, the minimalism - in its deepest form. The aspiration to achieve the 'timeless design', avoiding 'design trends' and temporary mods."
Founded in 2000 in Tel Aviv, Pitsou Kedem Architects is responsible for the design and planning of numerous projects around the world, characterised by a contrast between simple and clean external volumes, and complex and rich internal sections. The studio’s design language is based on the modernist style.
Since 2020, Pitsou Kedem Architects has been following the company’s architectural projects, from showrooms to trade fairs.
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