Designing the MDF Italia corporate showroom in 2020, the Israeli Pitsou Kedem Architects Studio came up with the idea of a dynamic, yet cosy ambience where the walls delimiting the spaces guide the visitor on a visual-sensorial journey to discover the products on display.

 

Today this space has been renewed with a new display: in perfect harmony with Pitsou Kedem’s architectural design and MDF Italia’s DNA, the creative duo Meda-Quincoces have developed a new mood that evokes a refined and timeless imagery, thanks to colours and materials inspired by nature. 


The continuity of the creative project is given by the choice of products that affirm the company’s values: from the most recent NVL Table, Random Wood bookcase, and Neil chair to the iconic products of the collection such as Tense Material and many others.

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